Centre for Communication Impact

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JHHESA works in partnership with University Research Co. LLC (URC) in the implementation of USAID TB Program (2009 - 2014) funded by the United States Agency for International Development and PEPFAR. It is administered in South Africa by (URC). The project operates in all 9 provinces with the overall goal being to aid the National Department of Health in reducing the impact of HIV/AIDS and TB by improving TB and AIDS treatment and management.

JHHESA provides technical support in the areas of Advocacy, Communication, Social Mobilisation and Capacity building interventions on the project.

Advocacy activities include conducting community dialogues to ensure active participation from community leaders, traditional practitioners and the religious sector on TB control and prevention at district level , advocacy for policy issues around treatment and access to TB/HIV services and Media Advocacy on regular coverage of TB/HIV issues.

Communication activities include the implementation of a national mass media campaign called "We Beat TB" on Radio, Television and outdoor mediums
Development and updating of IEC materials required in facilities and for social mobilisation.

Social Mobilization includes conducting awareness activities in communities and offering mobile counselling and testing services at these events
School outreach programme called KICK TB to reach primary school children using the TB/HIV soccer ball other materials as tools.

Capacity Building includes the training health promoters, provincial TB Control and Advocacy, Communication, Social Mobilization personnel on Strategic Communication.

Behavioural Prevention

  • TB Adherence
  • TB Infections
  • Early TB Screening and Diagnosis
  • Programme Evaluation

Key findings from the post-broadcast reception analysis of We Beat TB television adverts

Tools and Resources


TB Treatment

TB Infection


Outdoor Media

Community Dialogues

TB - Community Dialogue Report Nelson Mandela Bay District - Eastern Cape

We beat TB