Centre for Communication Impact

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Working with Men

JHHESA coordinates the Brothers For Life campaign which targets men with HIV prevention and health improvement messages. With the unqualified support of the Deputy President of South Africa, the Brothers for Life campaign is undertaken in partnership with the SANAC Men's Sector, the Department of Health, UNICEF, UNAIDS, Sonke Gender Justice and more than 100 other civil society partners.

The campaign uses mass media, interpersonal communication and advocacy as the key implementation tools. The campaign listed as Best Practice Model in working with men in the COUNTRY PROGRESS REPORT ON THE DECLARATION OF COMMITMENT ON HIV/AIDS 2010 REPORT released by the Minister of Health Dr. Aaron Motsoaledi. Through the partnership with UNICEF, Brothers For Life has expanded into Tanzania, Zimbabwe and Zambia.

Programme Evaluation

Tools and Resources

Behavioural Prevention

Other Television Adverts

Men and Risks

Risks, Health and Violence


Working with Men