Centre for Communication Impact

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HIV communication programmes in South Africa – who are the unreached and how can we reach them?

HIV communication programmes (HCPs) have been shown to influence people to adopt and maintain desirable sexual behaviours; however 10% of the South African population (2.8 million people) are not reached by any programmes. The objective of this study was to explore the characteristics of those people unreached by HCPs, to understand why they have not been reached and investigate potential channels to reach them.

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